American actor Chris Pine has been announced as the new face of fragrance Armani Code, with an advertising campaign starting spring 2014.

Previous faces of the Italian fashion house have included Cate Blanchett, Megan Fox and Rihanna, and Armani commented 'Chris perfectly embodies the brand's spirit with his strong charisma and natural elegance. Besides revealing great talent, high versatility and the right amount of irony on set, his magnetic charm makes him the ideal match for this fragrance'. Pine is best known for lead roles in Star Trek, This Means War and Jack Ryan: Shadow Recruit.